BACK TO DECODED STORIES
Boston Red Sox
The Problem
Community messaging loses power when it feels like it could be for anyone. Latino families need a reason to show up that feels specific, warm, and worth the trip.
What We Saw
Family framing and clear reasons-to-go outperform generic event promotion. When the message speaks to parents and kids together, clicks follow.
How We Moved
A simple, focused creative system deployed through high-trust placements: social for scale, newsletter for intent, with enough repetition to convert awareness into action.
What We Built
Social ads · newsletter support.
The Numbers
Reach
219,522
Impressions
727,241
Clicks
4,535
ARCHETYPES
The Virgin
Adj. Timeless
Cultural foundation and inherited wisdom.
ARTIFACTS
Cloth Coffee Filter
Adj. Meticulous
Drop by drop, nothing rushed. The process is the craft, quality can't be shortcut.
ACTIVATIONS
Plastic Chair
Adj. Inclusive
Creating welcoming spaces without formality.